January 26, 2001

Women's Hoops Promotes Take A Kid to the Game Campaign

Jan. 26, 2001

SANTA CLARA, Calif. - Santa Clara's basketball team invites all area youths to come and witness what NCAA women's basketball is all about on Saturday, Jan. 27, for the "Take a Kid to the Game" Program. Kids, ages 14 and under, will receive a free ticket with the purchase of an adult general admission ticket to watch the Broncos take on Gonzaga at 7 p.m. at the Leavey Center.

This one-of-a-kind initiative will be promoted at more than 500 women's and men's collegiate basketball games across the country during the 2000-01 season. The NCAA women's basketball Take a Kid to the Game program, presented by Regal by Buick and supported by NCAA Basketball, is entering its sixth year.

"Santa Clara is excited to be able to take part in the NCAA Basketball Take a Kid to the Game program," said George Husack, the Bronco manager of marketing and promotions. "The Broncos want young children to experience what it is like to participate in college athletics and the rewards of playing."

Tickets for this special game are available and can purchased at the Leavey Center. For more information, please contact 408-554-4660.

Take a Kid to the Game is a coordinated effort between NCAA Basketball, Host Communications, Inc. and the Women's Basketball Coaches Association.

Host Communications, Inc. created Take a Kid to the Game as a method to encourage alumni and fans to take their own kids to arenas to experience intercollegiate athletics. Host, a wholly owned subsidiary of Bull Run Corporation, is a sports lifestyle and affinity group marketing and management company based in Lexington, Ky.