Bronco Hoops Forms Radio Broadcast Partnership
Oct. 13, 2003
SANTA CLARA, Calif. - The Santa Clara University Department of Athletics and Recreation and local radio station KSFB-AM (1220),a Salem Communications (Nasdaq: SALM) station, have formed a two-year broadcast relationship that will provide Bronco athletics fans expanded radio coverage of its basketball programs.
Every Santa Clara men's basketball game during the 2003-04 and 2004-05 seasons will be broadcast live on KSFB-AM. The games will also be available on the Internet through the department's official athletic website at www.SantaClaraBroncos.com through agreements with the Official College Sports Network (OCSN) and RealNetworks. The broadcasts will be engineered and distributed by KSFB-AM, while popular play-by-play announcer Dave Lewis will return this season for his ninth season as the voice of the Broncos.
In addition to the live game broadcasts, KSFB-AM will air a weekly one-hour Bronco Basketball radio show each Tuesday evening that will feature the coaches and players of the Santa Clara men's and women's basketball teams. KSFB-AM will also provide a number of promotional elements for Bronco athletics throughout the season and will receive exposure and hospitality opportunities at Bronco basketball events.
"We are pleased to be able to continue to offer Bronco basketball fans live coverage of every game this season on KSFB-AM," said Cheryl Levick, SCU's Director of Athletics and Recreation. "We have a loyal core of alumni and fans who follow our programs closely and live game coverage if a big part of their lives. In addition, I am especially pleased we will be able to provide promotional exposure of both our men's and women's programs through the weekly radio show."
About Salem Communications
Salem Communications, headquartered in Camarillo, California, is the leading radio broadcaster focused on religious- and family-themed radio programming. Upon the close of all announced transactions, the company will own and operate 92 radio stations, in 36 radio markets, including 58 stations in the top 25 markets. In addition to its radio properties, Salem owns the Salem Radio Network, which syndicates talk, news, and music programming to approximately 1,600 affiliated radio stations throughout the United States; Salem Radio Representatives, a national sales force; Salem Web Network, leading Internet providers of Christian-focused content; and Salem Publishing, a leading producer of Christian trade and consumer publications.