Kilwien was responsible for managing a staff that handles the department's media relations, marketing, promotions, ticket sales, community relations and fulfillment of corporate partnerships. He also served as the primary media relations contact for men's basketball and serves as the athletic department's liaison for SCU and West Coast Conference marketing initiatives. In addition, he served on the San Jose Sports Hall of Fame committee and manages the athletic department's licensing program.
While at Santa Clara, Kilwien oversaw the formation of the external services area to tie all media relations and marketing functions into one unit and reorganized all corporate sales efforts. He also expanded the department's official athletic website and publishing agreements, implemented live web event coverage of six sports and expanded the department's merchandise sales program. In addition, the department successfully rebranded and expanded its kids club and student spirit organization. In March of 2002, Kilwien served as the tournament manager for the NCAA Men's Basketball West Regional hosted by Santa Clara University at the Compaq Center at San Jose.
Kilwien came to Santa Clara in August, 2000 following a stint at the FANSonly Network (now Official College Sports Network), the largest college sports network of official athletic websites on the Internet. While at FANSonly, Kilwien was responsible for managing the company's public relations, business development and marketing efforts as well as working closely with the university development staffs to develop web marketing strategies for athletic departments.
Prior to FANSonly, Kilwien served as the assistant director of athletics for media relations at his alma mater, Texas Tech. While a member of the Red Raider athletic staff, he conducted a successful campaign to promote Byron Hanspard for the Dr Pepper Doak Walker Award and sixth-place finish in the voting for the prestigious Heisman Trophy. Kilwien also was responsible for serving as a liaison with the department's marketing group and was the primary spokesperson during a comprehensive NCAA investigation. He also was instrumental in launching the department's first Internet website in August, 1996, serving as media coordinator for several NCAA baseball and women's basketball regional events and designing the media operations areas in the $62 million United Spirit Arena.
Following his graduation from Texas Tech in 1988, Kilwien began his career in college athletics as an intern and media relations assistant under CoSIDA Hall of Famer Ted Nance at the University of Houston. While at Houston, Kilwien worked closely with Olympic track and field gold medalists and world-record holders Carl Lewis, Joe DeLoach and Leroy Burrell. He was also involved with the successful promotion of Andre Ware for the Heisman Trophy and handled the media relations duties for 11 of Houston's 17 sports.
From 1990-92, Kilwien served as an assistant director of sports information at Duke University, where he was involved with the promotion and media relations duties surrounding the back-to-back national champion men's basketball team. During that time, three Blue Devil basketball players received All-America and national Player of the Year recognition. He also handled the media relations for 12 sports, was responsible for implementing the department's desktop publishing system and served as the football media guide and game program editor.
Kilwien spent two years as an assistant director of media relations for the Southwest Conference. He was the primary media contact for men's basketball and served as the media coordinator for the annual SWC tournament and the 1994 NCAA Men's Basketball Midwest Regional held at Reunion Arena. Kilwien also served as a conference operational liaison with the league's television partners and assisted with championships and marketing operations.
Following the dissolution of the SWC, Kilwien spent two years as director of media relations and promotions at Raycom Sports in Charlotte, N.C. While at Raycom, he was responsible for media operations for the Carquest Bowl, the Diet Pepsi Tournament of Champions and the LPGA's Fieldcrest Cannon Classic. He also served as a primary promotional contact for the DirecTV Great Eight men's basketball event, held in conjunction with ESPN at the Palace of Auburn Hills, and coordinated publicity and promotions for the company's broadcasts of Atlantic Coast Conference basketball.