June 3, 2008
SANTA CLARA, Calif. - Santa Clara University Director of Athletics and Recreation Dan Coonan announced Tuesday that Michelle Schmitt has been hired as the Director of Media Relations. Schmitt will oversee the athletic department's public and media relations efforts for the University's 19 varsity sports, while also managing SantaClaraBroncos.com and the radio broadcast agreements.
"I am excited about the opportunity to join the Bronco family," said Schmitt. "The beauty of the campus and the Santa Clara area blew me away. I was equally impressed by the professionalism and friendliness of the Bronco coaches and staff. They truly have something special in Santa Clara and I am anxious for the opportunity to promote the Broncos both in the West Coast Conference and nationally. Santa Clara is a true gem in the making."
Schmitt comes to Santa Clara after 16 years at the University of South Carolina. For the past six years, she served as an Assistant Director of Athletics serving as the men's basketball SID and overseeing track and field, and cross country. During that time, she established the media training program, worked with a number of sports in their recruiting efforts and assisted in enhancing South Carolina's public relation efforts nationally.
Schmitt also coordinated South Carolina's media relations efforts at the 2004 Athens Olympics and the 2000 Sydney Olympics. She worked with Aquatics for the Atlantic Organizing Committee for the 1996 Atlanta Olympics. Schmitt also served as the Director of Planning and Special Projects at South Carolina, and prior to that was an assistant SID for three years before taking over duties as director of publications and special events. As the publications coordinator, she won more than 55 CoSIDA publication awards.
A native of Elmhurst, Ill., Schmitt graduated from Illinois State University in 1990 with a bachelor's degree in Public Relations. She earned her master's degree in Sport Administration from ISU in 1991. She is also a 1998 graduate of the Sport Management Institute and a 2002 graduate of Leadership Columbia.