Broncos Athletics

SCU Athletics Forms Relationship With Dialsurf, Inc. and

Feb. 13, 2003

SANTA CLARA, Calif. - The Santa Clara University Department of Athletics has entered into a promotional agreement with Dialsurf, Inc., a San Jose, Calif.-based company, to assist with the department's marketing efforts, SCU Director of Athletics Cheryl L. Levick and Dialsurf President Ahmet Alpdemir announced jointly.

Dialsurf, Inc. will provide SCU Athletics with Talk411, its web and phone-based promotional services, including customer notification of special offers to attend Bronco athletic events at discounted prices. Dialsurf will also promote Santa Clara athletic events in its Talk411 Rewards program. Fans can access Talk411 by visiting or by calling toll free 1.866.TALK411. Terms of the agreement were not disclosed.

"Dialsurf's Talk411 service has a unique method of reaching customers and we are looking forward to expanding our reach through this agreement," said Levick. "Santa Clara athletic events are some of the Bay Area's most cost-effective sports and entertainment options and we are always exploring ways to attract new fans. We are also very sensitive to consumer privacy issues so this unique agreement will allow us to responsibly conduct effective online and telemarketing promotional campaigns."

"Talk411 is permission based, and protects the consumer's privacy while enabling SCU Athletics to instantly interact with thousands of the Bronco fans on the phone and on the web. Talk411 empowers the fans with the ability to request and receive what they want at their convenience," said Alpdemir.

About Santa Clara Athletics
Santa Clara University Department of Athletics and Recreation sponsors 17 intercollegiate athletics teams and competes as a Division I member of the National Collegiate Athletic Association (NCAA), the West Coast Conference (WCC), the Pacific Coast Softball Conference, the Western Intercollegiate Rowing Association, and the Western Water Polo Association. The department enjoyed a successful 2001-2002 season, winning the school's first-ever NCAA women's soccer championship, four conference titles and finishing second in the league's annual all-sports competition. The Broncos also had six all-Americans, six national academic award winners, four conference coaches of the year, 48 all-conference performers and 14 academic all-conference award winners.

About Dialsurf, Inc.
Dialsurf, Inc., a private company in San Jose, transforms consumers into satisfied, loyal customers. Its patent pending Talk411TM service - made possible by cutting edge voice and web technologies - converges the best qualities of print, web and phone into a unique marketing communications channel. Talk411 is permission based, and protects the consumers' privacy while enabling businesses to instantly interact with thousands of their customers on the phone and on the web. Talk411 helps businesses attract new customers, retain existing customers and eliminate excess inventory. Due to its flexibility, it can be applied to many industries, such as sports, entertainment, hospitality, restaurants and retail.